I make brands part of the culture of sports through campaigns, partnerships and moments fans remember.
Sports Marketing Executive
15+ years building brands through sports marketing
Partnership platforms built on a clear audience truth, with the strategy and execution to break through.
A program that gave fans peace of mind buying jerseys for their favorite players. Built with the NBA and Fanatics: buy on Amex, and if your player gets traded, trade in the jersey. It became a 13-honor run across the industry's biggest stages.
Evolved the DoorDash × NBA partnership into a season-long platform built for how Gen Z watches basketball. A live 50-point trigger unlocked fan rewards, Paige Bueckers bridged NBA and WNBA audiences, and “Bag Labs” brought it to life at NBA All-Star and WNBA All-Star, plus in-arena with the Warriors and Knicks.
Leading partnership marketing for the platform bringing prediction markets to sports, building the brand's presence around the moments fans care about, from UFC to MLB.
Financial services, technology, food, travel, telecom, entertainment and consumer brands.
Recognition for the campaigns and partnerships behind it.
A concentrated run of recognition for one enduring idea.
Brand of the Year (DoorDash), Agency of the Year (Wavemaker), Best Women's Sports Partnership (DoorDash x Round21), Best Social Media Campaign (DoorDash x LAFC), and the fan-voted athlete partnership (Paige Bueckers x Playa Society).
Sports Sponsor of the Year finalist at the SBJ Sports Business Awards, a Hashtag Sports shortlist, and a Clio Sports shortlist for DoorDash’s The Brunson.
Helping brands win through sports, across negotiation, strategy, management, experiential, amplification, and talent.
Deal structures built to work for brands, properties and fans.
Platforms rooted in a real audience truth, not a logo slap. Valuation and measurement keep value maximized and optimized as we go.
Day-to-day leadership that keeps complex partnerships moving.
World-class live experiences fans actually remember.
Content that authentically weaves brands into partner ecosystems, so even what few experience in person is seen by many.
Trusted relationships across the industry to secure the best talent at the right cost.
Experience and relationships at every level of the sports world, from leagues and teams to the talent and partners who bring it to life.
League · Team · Talent · Amplification
Agency, property and partnership leadership across sports and entertainment.
Leading the Polymarket partnership account, setting the structure, organization and strategy for a high-growth partnership.
Clients: Polymarket
US Sports Lead for brand partnerships. Led partnership strategy and execution across a portfolio of major brand accounts.
Clients: DoorDash, Coinbase, Church & Dwight, Wendy’s, BP, Navy, and more
Led American Express NBA partnership campaigns including Jersey Assurance; oversaw Verizon’s sports portfolio.
Clients: American Express, Verizon
Generated $50MM+ in partnership revenue and managed a sponsor portfolio across MSG properties.
Clients: Anheuser-Busch, Chase, Unilever, Hi-Chew, and more
SUNY Cortland
Fan experiences, launch moments and partnership activations from the archive.
A Conrad New York kickoff that turned travel, sports, dining and music into four immersive guest experiences.
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Kurtis Blow’s 1984 classic returned for a new generation in a DoorDash music video produced by Hit-Boy and starring Lola Brooke, Jalen Brunson, Josh Hart and Sue Bird.
A home-inspired build at MLS All-Star that put DoorDash and its new Groceries vertical with ALDI at the center of the fan’s watch-party ritual. Nominated for Best Brand Experience or Activation.
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An interactive Los Angeles experience where basketball art, technology and culture met, recognized with a Clio Sports Silver.
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Hundreds of Card Members entered through the tunnel for a four-course meal, player Q&A and field-level fan experience.
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Free playoff viewing parties turned the city into a shared Rangers home crowd, including a Bryant Park gathering of about 17,000 fans.
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A free Delta charter carried Rangers fans from LaGuardia to Newark for an Eastern Conference Finals game against the Devils.
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A content series crowning New York’s favorite point guard with his own sandwich. Jalen Brunson and Action Bronson tasted contenders from three iconic shops and named a winner. Shortlisted at Clio Sports.
View case source ↗For partnerships, speaking opportunities and collaborations at the intersection of brands, fans and sports culture.